Event Strategy

Purposeful, measurable, and data-driven.

A successful event strategy begins with gaining a deep understanding of your audience and your vision.

From pre-production through post-event recap, we take the time to walk through your ideas and ask questions. We provide industry-leading best practices, research, and insights to help you craft a strategy that supports your goals and objectives.

Event Strategy services include...

Audience & Experience Strategy

  • Site selection and analysis
  • Keynote and performer selection and sourcing
  • Sponsor and audience engagement
  • Messaging and on-screen content
  • Development of event schedule and agenda
  • Event app design, integration, and deployment

Event Evaluation

  • Event audit and analysis
  • Budget analysis and recommendations
  • Venue sourcing
  • Security and safety planning
  • Develop and assess event KPIs