Instant communication has never been more important at conferences. People are used to getting their information quickly and conveniently. Every day at Precon, we see how digital signage displays have transformed how organizers communicate with attendees. From enhancing audience engagement to delivering real-time updates, digital displays have proven to be an invaluable tool at events worldwide. If you’re considering upgrading your conference’s on-site communications strategy, read on to learn more about the benefits of incorporating digital signage into your next event.
1. Enhanced Communication and Engagement
One of the benefits of using digital signage at a conference is the ability to communicate effectively with attendees in real-time. Unlike printed signs where the content is static and can become outdated with unforeseen changes during the event, digital signage allows for flexible content management. Updates on session schedules, speaker changes, and even emergency alerts can be displayed instantly, keeping your audience informed and engaged. Digital signage increases engagement rates, ensuring attendees remain connected to the event’s agenda and highlights.
2. Dynamic Content Customization
Digital displays enable content customization that can be tailored to each event’s unique needs. You can display videos, slideshows, social media feeds, or branded messages to boost your event’s appeal. Many events showcase live X (Twitter) or Instagram feeds, allowing guests to see their posts in real-time, which encourages engagement and builds a sense of community. Event organizers often use digital signage software like Rise Vision to create custom content and schedule updates in advance, offering a visually appealing way to keep guests informed and entertained throughout the day.
3. Improved Wayfinding
Navigating a large conference venue can be overwhelming, especially for first-time attendees. Digital signage can act as wayfinding tools, providing clear directions to various event sections, session rooms, or break areas. Placed strategically around the venue, these screens can prevent confusion, reduce the need for extra staff assistance, and allow attendees to maximize their time at the event. Since digital signs draw the eye more than printed signs, your directional signage is more likely to be seen, thus making it more effective.
4. Advertising and Sponsorship Opportunities
Digital signage also opens doors to new revenue streams through increased advertising and sponsorship. Conferences can use these displays to showcase animated sponsor logos, advertisement video clips, and other sponsored content beyond what printed signage can do, increasing visibility and customization for partners and potentially covering more event costs. Interactive signage can even include clickable QR codes for attendee engagement, making sponsor messages more immersive.
5. Sustainability and Cost Efficiency
Switching to digital displays reduces paper waste, aligning with many organizations’ sustainability goals. By eliminating the need for printed materials, you not only reduce waste but also promote environmental responsibility. With the ability to change content digitally, conference managers can save on printing and re-printing costs, making digital signage both a budget-friendly and eco-conscious option.
6. Real-Time Analytics and Insights
Another advantage of digital signage is the ability to track engagement in real-time. Many interactive digital signage software solutions come with analytics tools, allowing organizers to measure which content resonates best with attendees. By understanding interaction patterns, conference planners can improve future events, making digital signage displays a valuable asset beyond the present event.
Choosing the Right Digital Signage for Your Conference
When selecting which signage options are the best fit for your event, consider the size of your venue, the type of content you’ll be sharing, and whether you’ll need interactivity features like touch screens. AV and event production companies like Precon offer a range of options, from large LED marquee displays to smaller, more versatile screens suited for directional and informational signage.
Digital signage is transforming conferences with its versatility, sustainability, and audience engagement capabilities. By investing in this technology, you’ll not only streamline communications but also elevate the overall experience, creating a modern and eco-friendly environment that resonates with today’s attendees.
Precon is a full-service event production company based in the DC metro area, serving clients around the world. Get in touch with us today to see how we can help you plan and execute your next event.
